13 Worst Email Marketing Mistakes that Cost You Sales


Mistake #8: Too Much Hype in the Subject Line

An over-hyped subject line is a known characteristic of scam emails and spam. Writing a catchy, brief yet descriptive headline is an art that every real estate agent and property re-seller must master. The subject line of the email should not make a promise that cannot be expounded in the, offer otherwise this will be seen as false advertising.
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