Dashing, invigorating and innovative are words you want used to describe your real estate ventures. Traditional methods of marketing that are well-seasoned help to target some members of your target audience, but no reason exists to ignore the changes that Twitter has birthed.
Using Twitter to generate real estate leads has the potential to increase your business if you use the tool properly.
Know Your Audience
Twitter is a powerful social media tool that reaches millions of people, but all of these individuals do not necessarily constitute your target audience.
While you want to promote activity from all types of people looking to purchase a home, niche marketing can help you to connect with more specific clients.
For example, you might gear your posts toward individuals who are looking for their first home or to long-term home owners who want a vacation house.
Incorporate Your Location
The members of your target audience want to know about specific properties, but they also want to have an idea of what the area is like.
You can use your account to let people know about some events or activities taking place in the community. Follow-up that announcement with a plug about how buying a house in the area can allow potential buyers to always enjoy these amenities.
Taking this step also shows that you know the market and are qualified to assist people when it comes to answering questions about this locale. The more knowledge you have, the more likely buyers are to trust you.
Promote Your Specific Listings
Having a general scope of the area is important, but you also want to let followers know what properties you have in-stock.
Ultimately, the goal is to rotate as many properties into your Twitter account as possible. Focusing on just a couple of them over a long period of time does not give you the opportunity to reach as many people as possible. Work to include houses that match with your audience for a specific method. For example, if you are advertising to first-time home buyers, include a ranch or other smaller home with the list.
Answer Questions in a Timely Fashion
Twitter is a platform for advertising, but it also allows you to connect with potential buyers.
When you have dozens of questions coming in on a regular basis, answering all of them might seem overwhelming. However, failure to address the concerns of possible clients means that you may very well lose their business.
This task does not have to be one that you deal with by yourself. Instead, consider hiring a social media expert to keep the Twitter account up-to-date in terms of answering user questions and concerns.
Don’t Lose Touch
In addition to actually answering the questions that your followers have, you want to maintain a regular presence on Twitter.
While you don’t need to post constantly throughout the day, you should try to log-in on a regular basis and give clients and future clients an update on what you are doing.
If a long period of time goes by and you do not post anything, individuals might assume that you have no new listings or information to share with them. Even worse, they might guess that your business has closed its doors.
When to Post
After a long day of conducting open houses and taking clients to visit properties, you might be tempted to post a listing in the middle of the night.
While this time period may work for you, chances are, most of your prospective buyers have already retired for the evening.
Think about to whom you are trying to speak. Let’s say that you have a five-bedroom home that would be perfect for a family with three children. Post your information at lunch-time or after dinner when parents would likely be on a break from work.
Incorporate Life Events
Twitter certainly helps you to connect with your audience on a personal level, and you don’t want to make interested parties feel anything else.
Many people look to buy homes after they are married or when they are expecting a baby for the first time or a second child.
Carefully weave these elements into your Twitter updates. You might want to pose a question asking if any of your followers are getting married this summer or expecting a baby when the spring comes. Then, you can follow-up with information about a home that would be just perfect.
In the 21st century, using Twitter to connect with people is practically a must for real estate professionals that want to have long-term success and to speak with as many people as possible.
Starting a Twitter account opens the door to many new marketing possibilities.